The Trade Marketing team at Xbox was looking to reach CMOs, VPs of marketing and advertisers interested in integrated campaigns on Xbox. For this campaign, Magnet Media produced a customer evidence video that showcased integrated campaigns that Xbox did with leading edge integrated advertisers from KIA, ALPHA ROMEO and NISSAN.

Separately, Microsoft used this video to promote their advertising capabilities – on their site, during client meetings and at trade show events. Finally, Magnet also produced and promoted a webinar on the same topic that drove qualified leads to Microsoft’s database, supporting the Trade Marketing team’s salesforce.