For the launch of Windows Phone 7, Microsoft wanted to show off the capabilities of its newest mobile OS. To illustrate how WP7 fits both the business and personal needs of modern consumers and professionals, Magnet Media was hired to create in-depth video profiles of executive level experience with the phone at companies like Geico, Energizer, the Tribune Company, and E.ON. The sight of executives, IT professionals and developers raving about the phone's design, combined with visually stunning shots of its features and UI in action, told a unique story about what sets WP7 apart.

The series was warmly received by Microsoft, prompting an additional round of video production and the use of our videos during WP7 launch events all over the world.