Situation: In June 2011 Adobe launched a new version of their licensing program for Enterprise customers through the channel. The new program offers a variety of benefits to appeal to large corporate buyers. Traditionally, the process of purchasing enterprise licenses has been challenging for many IT customers. Therefore, Adobe wanted to introduce the new licensing program in a fun, easy-to-understand way that would grab the attention of busy IT executives and SMB's, and have them relate to the need for and benefits of the new software licensing program.

Campaign Objective: The campaign objective is to generate awareness among large corporate software/IT buyers and to alert them of the availability of this new program option. Heightened awareness around the Enterprise Agreement program will lead to increased credibility of Adobe as an enterprise software company, particularly in the businesses where the marketing focus is to individuals and SMBs (CS5.5 product lines).

What We Did: Magnet created a simple, clear, informative and entertaining animated video that captured the essence of the Enterprise Program, as well as the challenges faced by software/IT managers in their organizations today. We strove to communicate abstract concepts in an insightful and visual way, and succeeded in underlining the benefits of the program, without overwhelming the viewer with facts or statistics. The aim was to create something informative and entertaining, that introduced the important concepts, and that could be used as a conversation starter for a sales team, or an entry point for an individual looking for information about the program.