Situation: ABC wanted a family-friendly digital promotion that would drive additional awareness and tune-ins to the summer season of their hit show, Wipeout.

Solution: Magnet Media designed and created Wipeout Yourself, a series-branded microsite where users could paste photos of themselves into clips from the show. Using the site’s embedded e-card application, users uploaded photos into one of three scenes, then added a soundtrack, sound effects, and a personal message to a package they could share via e-mail, Facebook, and Twitter.

Wipeout Yourself was a hit, with its season three premiere taking in 8.3 million viewers - Thursday’s top-rated show.