Situation: Norton Symantec was looking for a thought leadership based, communicative way to promote their Online Backup service. They were hoping to create a brand identity around the phrase "the Personal Cloud" and introduce cloud computing and cloud storage to home users and consumers.

Solution: Magnet Media designed, strategized, and launched InThePersonalCloud.com, the first ever consumer-based cloud blog. In The Personal Cloud offers daily posts that discuss the benefits of remote storage for the average home PC user. Articles range from interesting facts, to how-to's and tips, to emerging trends. The world of the cloud no longer belongs to enterprise IT directors and tech geeks, now moms, dads, and even kids can benefit from remote storage and its technologies.

Results: InThePersonalCloud found great success in the crossover audience of tech readers and mommy bloggers. Garnering thousands of hits in its first few weeks and landing highly on search engine results around key phrases, the site has positioned Norton as a thought leader in the consumer cloud space.