Situation: Microsoft needed to drive sales of the web design and development software, Expression.

Solution: Following an extremely successful audience building campaign, Magnet Media engaged in a sales driving effort leveraging this new, engaged audience. Through a robust organic and paid promotion plan, Magnet Media delivered over 15MM impressions to a highly targeted audience of web design and development professionals. Of particular note was a series of dedicated Facebook mailings to Microsoft's newly-found Facebook audience promoting a special holiday sales offer. The initial dedicated mailing received over a 30% click-thru-rate (CTR) on the sales offer. The two subsequent mailings were also highly effective, netting a program CTR of over 10%.