Situation: Microsoft needed to expand the awareness of their web design and development tools, Expression and Silverlight.

Solution: Magnet Media was hired to conceive, execute and track all social media presence for the software. Our campaign began with a consultation on the social media landscape, with recommendations on how to improve and optimize engagement with the community. We conducted daily channel maintenance on behalf of Silverlight's and Expression's YouTube, iTunes, blip.tv, Facebook, Twitter, Digg and StumbleUpon social media profiles. Benchmarks were set across a variety of goals including new fans, followers and traffic driven to a range of content, with a KPI of traffic driven to the SDK-download pages of the software.

At the end of the one-quarter campaign, we over-delivered on every stated goal, with 500% more Facebook fans, 240% more Twitter followers, 1000% more web designers and developers exposed to the download page, and 2600% more overall video views.