SITUATION: Apple sought to enhance awareness of Logic Studio, their audio editing software, and foster engagement within its global community of users.

SOLUTION: Magnet Media built a content-rich community microsite designed to significantly increase interest in Logic Studio. In addition to a regularly updated blog and audio podcasts offering actionable tips and tutorials, we also developed and produced two web video series, Logic Quicktips and Rehearsal Space.

The site was welcomed by the audio editing community, boasting lengthy average time spent and multiple pages per visit. With editorial support from leading producers, editors and musicians, the Logic Studio microsite was a source of authoritative inspiration and insight to the global community of digital musicians.

In the space of a single year, our microsite and its associated content generated millions of views across 180 countries. The program was renewed by Apple multiple times thanks to demonstrable business value; click-thru-rates to Apple and Logic content increased over 400%, while key performance metric goals were over delivered on by as much as 200%.