Situation: Adobe needed to drive awareness of their Creative Suite software in the social media space.

Solution: Magnet Media crafted and executed a Twitter campaign designed to increase Adobe's follower count and strengthen their social media relationships with influential creative professionals. By identifying, selectively following and messaging certain individuals, we assembled a VIP list of "super influencers" (individuals with over 5,000 followers), each of whom got special access and offers related to the Creative Suite. At the conclusion of the month-long program, our VIPs had helped add hundreds of additional followers to the Creative Suite's Twitter account.